Co-op/SAF/PAP Approved Vendor
Our Lead Generators are the most effective in the market. Paxton uses the newest in lead generation technology to help boost your sales and service specials. We use your mailers to drive even more traffic to your dealership through service and sales creating an experience that will bring inactive customers back to you.
Direct Mail Samples
TARGETED DATA PROGRAMS
TARGETED TRADE PROGRAM
These personalized letters target the customer, addressing them, their year, make and the model of their existing vehicle that you choose to target. The KBB variable check or voucher gives a variable dollar amount offering a trade in value for their vehicle and then subtracts the value from the sale price.
TARGETED CREDIT PROGRAM
This piece can be designed manufacturer specific, complete with an attached embossed personalized credit card. This piece will target a specific range of beacon scores that you wish to target. (i.e. 580-650). This allows you to target the customers in your market that most dealers skip right over.
TARGETED BANKRUPTCY PROGRAM
Due to the prediction of the amount of bankruptcies that will be discharged in the upcoming months…. The TBP program will get these buyers on your showroom floor today! Target the specific bankruptcy type you want, etc…